02 April 2020 | MOF Team
Matter Of Form (MOF) and Funding Invoice (FI) are delighted to announce their joint venture to provide capital and strategic digital services to help some of the most exciting retail brands expand through a fully-funded programme to grow their direct sales footprint.
In the wake of COVID19, MOF and Funding Invoice launch the Commerce Catalyst Programme - picking the UK’s best growing retail brands and fully funding and catalysing their expansion through their direct sales channel.
Fred Moore, COO of MOF, said “working with a host of great brands in retail we noticed some incredibly exciting businesses who have had great success selling via their wholesale partners in the UK and abroad, but whose management found it a struggle to find the time, capital and expertise to properly develop their eCommerce footprint and optimise their direct marketing efforts. Post-Corona it will become even more important for well-loved brands to have a fully developed direct-to-consumer footprint with a superb brand experience.”
Aamar Aslam, Founder of Funding Invoice, commented “as one of the UK’s leading providers of capital to growth brands we see a big opportunity to fund the expansion of some world-class companies. The COVID crisis will not last forever, and brands have an opportunity to pause and build out their direct-to-consumer offer, with the work fully funded by Funding Invoice.”
UK fashion brand Paper London has recently enrolled on the programme, Philippa Thackeray (Managing Director) said “the Commerce Catalyst Programme has been transformative in improving our direct sales efforts. We can’t wait to take our brand to the next level and our products to the wider global market.”
Matter Of Form is passionate about creating exceptional brand-led experiences, combining world-class creative with astute commercial acumen to develop eCommerce and marketing strategies for category-leading brands. Funding Invoice is one of the UK’s leading providers of working capital.
If you’d like to discuss how the Commerce Catalyst Programme can transform your direct sales channel, please get in touch via firstname.lastname@example.org to arrange a time to speak with our team of consultants or visit www.matterofform.com. For Press and Media enquiries, please contact Oona Hook: email@example.com.