23 September 2020 | MOF Team
They help people rediscover the ability of the human hand to create, and support those doing it best: the exceptional contemporary European master artisans.
In close partnership with the Michelangelo Foundation, Matter Of Form have conceived and developed a social-first campaign to promote the exciting launch of the Foundation’s latest venture the Homo Faber Guide - a unique digital platform, which places craftsmanship in Europe at the reader’s fingertips.
The Homo Faber Guide features profiles of more than 650 talented artisans, across 25 European countries, and in more than 100 cities, as well as listing ateliers, manufacturers, museums, courses, guided tours, experiences and much more.
The Guide is the signature project for the Michelangelo Foundation, and has been created in collaboration with members of their international network and designated ambassadors. To find out more visit homofaberguide.com or follow @michelangelofoundation.
To support the launch, Matter Of Form have activated campaigns across both paid and organic social media, have produced all campaign assets via our in-house design team, and have taken a unique approach to influencer marketing; developing a bespoke micro-influencer strategy, which activates selected artisans profiled within the Homo Faber Guide.
In a second phase, the same artisans, supported by ambassadors, will spearhead a UGC campaign, where their audiences will be asked to share examples of ‘excellence in craft’, using the hashtag #ExperienceExcellence resulting in an online, contemporary celebration of craft.
At Matter Of Form, we have a passion for exceptional craftsmanship and timeless design - we are proud to be partnering with such a prestigious institution in the arts world that shares our values.
If you’d like to discuss how Matter Of Form could support your social media or influencer marketing activities, please get in touch via firstname.lastname@example.org to arrange a time to speak with our team of consultants or visit www.matterofform.com.
Banner Image: Mia Sarosi Artisan© Ben Boswell. Image used for the Press Release Homo Faber Guide - Screenshots July 2020.