MOF To Distill the Spirit of Le Collectionist Into a New Strategy & Brand Identity

Category: Our Partners
10 Apr 2023
Read time: 2 MIN
In a landscape where experience is our core currency, renowned luxury rental curator Le Collectionist transform the world’s most beautiful villas and chalets into vehicles for meaningful memories and enviable stories.
Written By
MOF Team
MOF Team

To secure an enduring legacy, Matter Of Form is proud to partner with the brand; beginning with the development of a distinctive brand positioning and category-carving strategy before distilling a captivating je ne sais quoi into a visual identity. 

Le Collectionist have been curating an iconic collection of emblematic homes since 2013, offering beyond exceptional service and tried & true experiences for the most discerning of wanderlust-driven clientele. 

They are champions of locality, believers in the beauty of place; both well-travelled and untouched. Powered by a team of detail-driven advisors and destination insiders who all share a dreamlike sense of adventure.

Matter Of Form’s dedicated team have already channelled our adventurous spirit in our partnership’s initial phases, enjoying trips to Paris to visit Le Collectionist’s team and immerse themselves in their world. 

The company’s CEO, Max Aniort, said of the partnership:

“We chose to partner with MOF for a number of reasons, not least the quality of their projects and unwavering expertise in our industry. We believe in their vision for the future of travel and luxury and how it aligns with our own. 

The process so far has been nothing short of brilliant, we love the fluidity in all our discussions and we can already feel the work moving us towards where we want to be as a brand.”

We’re looking forward to capturing further insights from stakeholders before architecting an elevated strategy for the brand — to wholly reflect their calibre of experiences.

We’re always looking to partner with timeless brands who want to balance an innate brand spirit with a future-centric strategy and distinctive design. Get in touch at to sit down with one of our consultants.

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.

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