Matter of Form appointed as Lindblad Expeditions global creative and tech partner

Category: News
21 Feb 2019
Read time: 1 MIN
Matter of Form (MOF) is thrilled to announce our appointment as Lindblad Expeditions’ strategic design and tech partner.
Written By
MOF Team
MOF Team

Lindblad Expeditions, is an expedition travel company that provides voyages to the world’s most remote locales, inspiring people to explore and care more deeply about our planet.

Lindblad Expeditions produces innovative marine expedition programmes, and promotes conservation and sustainable tourism around the world. Their educationally oriented voyages allow guests to interact with and learn from leading scientists, naturalists and researchers while discovering stunning natural environments, above and below the sea, through state of the art exploration tools.

With offices in New York City and Seattle, Lindblad Expeditions operates a fleet of eight owned and five leased ships, offering life-changing adventures on six continents. Lindblad Expeditions continues to pioneer innovative ways to connect with the places already “discovered”.

Our appointment as creative partner to Lindblad Expeditions

Lindblad Expeditions has appointed MOF as its creative partner. As part of their brand refresh, we will be creating a new digital advertising strategy to help them build awareness, grow their audience and acquire new customers.

In parallel, we will be designing Lindblad Expeditions’ new website in order to help them increase audience engagement, improve the overall experience, attract/qualify leads and increase online bookings.

Regarding the appointment, Fred Beatson-Hird, Commercial Director, Matter of Form Group said “We are extremely excited to have been engaged by Lindblad Expeditions for such a strategic digital project. We are looking forward to applying our experience in the travel sector to help them achieve their business goals. Beyond the initial scope of work, we also look forward to advising Lindblad on how digital can enhance their once in a lifetime adventures”.


About Matter of Form

At MOF we’re passionate about creating exceptional brand-led experiences for the hospitality sector, leveraging our knowledge, design methodologies and the latest in what technology has to offer in terms of human interactions and business efficiencies.

Download a copy of our latest thought leadership pieces ‘The Future of Adventure and Exploration’ and ‘Eat, Stay, Shop’ to read more about our vision and recommendations for hospitality brands.

If you’d like to discuss how Matter Of Form partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit For Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director:

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MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.