University Arms: The Revitalisation of a 19th Century Cambridge Institution
The launch of the University Arms and Parkers Tavern websites. This iconic hotel in the heart of Cambridge originally opened in 1834 and played host to significant historic events before standing dormant for nearly half a century until its recent revival.
MOF partnered with Melford Capital (the investors behind the overhaul) to translate the new brand and vision into a digital framework for both the hotel and its neighbouring restaurant - Parkers Tavern.
The hotel's refurbishment was a collaboration between eclectic NY designer Martin Brudinski and the highly acclaimed architect John Simpson. MOF translated their concepts online showing the disruption between British heritage and a clash of cutting edge, unconventional features. This aesthetic brings with it impact and accessibility to its wide audience.
Matter Of Form will continue working with Melford Capital on future initiatives such as creating an online concierge service and expanding on their content offering.
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