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Matter Of Form launches Future of Adventure at the Shangri-La Annual Inner Circle Dinner

Category: News
15 Nov 2018
Read time: 1 MIN
Matter Of Form officially launched our latest report on The Future of Adventure and Exploration
Written By
MOF Team
MOF Team

Matter Of Form officially launched our latest report on The Future of Adventure and Exploration at The Shangri-La Hotels and Resorts Annual Inner Circle dinner on Monday the 5th of November hosted at The Shard.

At MOF we are deeply passionate about the travel sector and the innate wanderlust in us all.  'Future of Adventure' delves into the often contradictory key trends regarding modern travel and offers strategical recommendations to tackle the paradoxical landscape industry experts face today.

Aimed at bringing together business leaders in travel and hospitality, the Annual Inner Circle was the perfect forum to discuss our research and findings with 30 CMOs.

The evening was incredibly insightful. Helen Job, Matter of Form’s Future and Cultural Insights Lead presented our report after a delicious three course meal paired with wonderful wine. There was a balanced debate from hoteliers, travel operators and other industry veterans.

Needless to say, the presentation sparked fascination with the topic and insightful questions were repeatedly asked by the dinner attendees. The feedback we have received has been extremely positive and we are proud to present the report more widely to the market. A download link is available here.

We would like to thank Greg and his team at The Shangri-La immensely, and Qatar Airlines for hosting us for such an entertaining and productive evening. If you wish to discuss any of the content in the Future of Adventure and Exploration report or get our thoughts on how to put some of our insights into action, please get in touch via and we would be delighted to have a chat.

Matter Of Form's Future and Cultural Insights Lead, Helen Job,

Matter Of Form's Future and Cultural Insights Lead, Helen Job, explained the findings of the publication and highlighted the key trends in modern adventure.


About Matter of Form Group

Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients' spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director:


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MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.