09 May 2013 | MOF Team
Or are they something more, an expression of how you're feeling, a quiet statement of colourful rebellion, lurking under your sober suit, or perhaps even a more overt fashion statement?
If you are in the second of these two groups, then definitely need to take a look at TwoSocks - www.twosocks.com - a new business and web site built and launched by MOF and marketed by us as part of a joint venture. The site has been developed using the Magento e-commerce platform, although with a highly complex and totally bespoke front end adapted to reflect the very unique look and feel.
The TwoSocks range is highly colourful, and offers a broad spectrum of colour combinations and patterns - stripes (both broad and narrow), swirls, harlequins, tops and toes share the limelight with MOF's very own, specially branded sock, aptly named 'Famous'. Each style also carries its own original name and back story, and, if you are bored of simply browsing, you can ind the sock of your dreams by selecting your preferred colour, pattern or personality. The socks themselves are of the highest possible quality blends of cotton and wool, manufactured in Turkey, and include a promise that they will stay softer, longer than most brands of socks.
In developing the TwoSocks site and brand Matter Of Form's goal was to make sock buying and sock wearing into the experience it deserves to be. However, if you really just need a pair of socks in a hurry, we've even included a 'pull in case of emergency' lever, leading to an automatic, onscreen sock selector! Although we believe they compete with socks at twice the price, TwoSocks socks sell for only £7.50 - £8.00 per pair, although up to 20% discount can be earned every purchase by recommending the brand to friends.