24 January 2020 | MOF Team
As primary technical partner, Form Commerce will offer technical consultancy for Westminster Abbey’s shop website.
As both a working church and world heritage site, Westminster Abbey invites over one million visitors each year to explore over one thousand years of history. The institute works closely with parliamentary public service institutions and holds extensive, historic collections of books, manuscripts and archival material. Westminster Abbey Enterprises Limited provides significant income to the Abbey via profit from retail revenue, with online trading providing a fast-growing contribution. A technically astute trading website, therefore, remains critical to the delivery of the Abbey’s driving values.
The Westminster Abbey Shop. Copyright: Jim Dyson
In March 2019, Form Commerce were honoured to have officially welcomed Westminster Abbey Enterprises Limited to the fold of Matter Of Form Group. In September, Form Commerce oversaw the hosting migration, with strategic support officially commencing in October.
ECommerce Executive for Westminster Abbey Enterprises Limited, Josie Mills, commented; ‘‘Westminster Abbey’s online shop is vital in supporting and maintaining the ministry and fabric of one of London’s most famous buildings. We are excited to work with Matter of Form to grow our online presence which will ultimately support the Abbey’s mission and values.”
Managing Director for Form Commerce, Scott Thomas, added; “It is a real privilege to be appointed by Westminster Abbey Enterprises Limited as their technical agency. We are incredibly excited to offer over 10 years of expertise and work alongside them in the next phases of their roadmap.”
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centered around the mantra ‘Make Change Effective’.
The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the retail, property and real estate, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, OFFICE, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.
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Profits from the Westminster Abbey Shop are gift-aided to Westminster Abbey. Westminster Abbey relies principally on tourist income as it receives no funding from the Crown, the government or the Church of England. It costs over £10 million each year to run the Abbey, and income from visitors (through tickets, retail and catering) helps to maintain our UNESCO World Heritage site. In addition to maintenance and every day running costs, the Abbey also uses income for conservation projects, including major restoration work, the development of education and music programmes, and work to improve and enhance the experience of visitors and pilgrims to the Abbey.