Consulting Director

Matter Of Form

Chris Westlake




With over 25 years of experience leading projects spanning strategy, research, brand, design, digital and content, Chris is an expert in getting to the heart of business problems quickly. He’s worked internationally and extensively in India, fostering key relationships with client stakeholders to deliver maximum business value.




Chris has been involved in creative and digital agencies for over 25 years, both freelance and client-side. Before Matter Of Form, he was with True Digital for 14 years from startup, working across corporate, government, culture and arts projects including Arts Council England. His specialisms include brand, campaigns, digital experience, content, marketing and development, born from a love of getting stuck in with clients, acting as a true extension of their teams.


Attracted to MOF for its global reputation and its ever-evolving nature, Chris has led nearly every team within the business from delivery to creative. He supported the team’s internal restructure as part of his role on the senior operating committee and led the development and launch of MOF’s Base Build offering, alongside his day-to-day as a strategic consultant for accounts like DLF, XXX and XXX.


Thanks to his tenure in the sector, Chris loves bringing various practitioners together to unlock new opportunities to deliver digital work that supports bold brand ambitions. A workaholic through and through, Chris unwinds through fitness and spending time with his family.



Expert in These Subjects

  • Leadership
  • Luxury Hospitality & Real Estate
  • Strategic Consulting
  • Campaign & Content Development



Industry Recognition

  • 2nd Place in London’s Bar Person of The Year