Fred Moore




With Matter Of Form since 2012, Fred gave up a secure, well-paid career in Fund Management to build a business that fuses his fascination with design and enterprise, complete with all the risk, joy and heartache that comes with it. 




Heading up Matter Of Form’s commercial endeavours, Fred is a huge part of the work MOF is doing to redefine what it means to be a contemporary brand consultancy. Where precision elegance and sharp, bold creative is a given, Fred, pushes the boundaries of the MOF offering to balance brand, experience and conversion for every client. In addition to his position on the Matter Of Form board and operating committee, Fred strategically leads the Sales team in pursuit of further international growth.  


A linguist by training, Fred kicked off his career at Deloitte before moving into Institutional Fund Management with Newton Investment Management. His decision to become a co-owner of Matter Of Form in 2012 was huge, joining Anant and six others in a not-so-stylish Shoreditch office – but it’s one that’s paid off. Fred and Anant now lead a 70-strong consultancy with a global reputation as a creative partner for the luxury sector. 


Married to the lovely Isi, the couple have three incredible children whose occasional studio visits make the MOF team melt. Outside of the daily grind, Fred is an active member of the community, having spent many years on the fundraising committee of the Fight for Sight charity as well as his role as governor of St John The Baptist Primary School in London.



Expert in These Subjects

  • Luxury
  • Sales & Marketing
  • Finance
  • Innovation
  • Business Leadership
  • Podcasting



Industry Recognition

  • FCA-Authorised
  • Lantra Level 2 Award in Chainsaw Maintenance & Cross-Cutting
I am so proud of Matter Of Form. They are a bunch of hugely talented, good-hearted people who push the boundaries of design, customer experience and technology.
Fred Moore, COO, Matter Of Form