James Doughty




The keystone to the company’s smooth operations and tightknit culture, James is MOF’s all-round ace when it comes to process, people and progress. With an extensive background in client services, he ensures a balance between consultancy and culture in every part of the business.




Obsessed with what makes a consultancy tick and the intricacies in every process, James is the mastermind behind Matter Of Form’s many moving parts. Previously an Account Director at JBi Digital & MOF’s digital marketing division Diffusion Digital, James became Head of Operations in 2022 before a natural progression to Chief Operating Officer. He oversees the day-to-day running of the business, coordinating departments and working closely with the rest of leadership to translate the company vision into an actionable and ever-ambitious plan.


Propelled by his degree in French & German, James’ work ethic was honed through his stints abroad in Munich and Paris working across editorial and comms for a digital platform and tech consultancy. His love of process and ensuring ops runs like a well-oiled machine is eclipsed only by his love for working with people through every stage of their careers. Much of what attracted James to MOF was how welcoming and high-energy every department is – no matter the discipline. 


Now a core part of this culture, James’ goals for Matter Of Form stretch across limitless growth for both the business and its people, steering the group towards the success it deserves; to be known for delivering world-class work and as the go-to consultancy for anyone wanting to forge a career in brand and design.


Away from the buzz of the Shoreditch studio, James spends downtime at the gym, at CrossFit or impressing audiences as part of the London Gay Men’s Chorus. We can confirm: he has the voice of an angel. 



Expert in These Subjects

  • Process
  • Business Administration
  • People & HR
  • Finance
  • Business Leadership
  • Project & Account Management