Senior Consulting

Director, Matter Of Form

Louise Earl




Likely a girl guide in her youth, Louise is perhaps the most competitive person you’ll ever have the pleasure of meeting. Which is what makes her MOF’s perfect Consulting Director. With over 15 years of experience, Lou expertly leads key client accounts and growth opportunities to deliver meaningful value to our partners.




Having played competitive sport from a young age, Louise buzzes off channeling that spirit into winning new work, staying ahead of competition and hitting every target that comes our way. Doing it all within a talented yet humble is icing on the cake. 


Previously with Publicis Sapient and Razorfish, Lou has  worked with a number of clients from Unilever to Samsung, One & Only and Michelin across an array of projects spanning brand strategy, user experience, creative design, media, technical builds, content production. At Matter Of Form, Lou specialises in luxury hospitality and has worked across the legendary Dorchester Collection, Fairmont, Sofitel and Pullman as well as Dr. Martens, Zaha Hadid Architects and more. All the while fuelling new business, account growth and stakeholder engagement on both sides of every partnership she leads.


Lou is also a founding member of Cmrcial, a community of deeply connected professionals in commercial, sales and business development roles. Continuing a clear love of fitness having played a number of sports at county level, you will often find Lou out running in East London or in HIIT classes (without breaking a sweat of course).



Expert in These Subjects

  • Luxury Hospitality
  • New Business & Growth
  • Stakeholder Relationship Management 
  • Account Leadership  
  • Negotiation
  • Consultancy 
  • T-Shaped Project Experience