Brand Design Director

Matter Of Form

Nicole Du Toit




One half of MOF’s creative duo, Nicole oversees all things brand within the design department. Effortlessly cool and stylish, she acts as our primary brand guardian, fostering an environment of energy, excellence and innovation for clients, creative partners and team members alike. You could say she’s MOF’s Midas touch.




Originally from South Africa, Nicole studied Fine Arts at the Pratt Institute in New York before moving on to Central Saint Martins in London. Back in New York, she worked at various agencies, both in-house and freelance, including Lloyd&Co, Publicis North America and AdAge Agency of The Year winners Yard NYC.


Throughout a remarkable career working with the likes of Yves Saint Laurent, Rent The Runway, Rimowa, David Webb, Tanqueray, Salomon, GAP, Marantz, 7 For All Mankind and many more, Nicole has contributed to multiple conferences and exhibitions across art and design, proving it’s a passion that runs deeper than the usual 9-5. 


Nicole’s drive stems from an unwavering commitment to craft and visual cohesion, alongside the thrill, freedom and challenge that comes with being creative daily. Leading a skilled team of three, Nicole ensures cohesive and compelling visual identities with meticulous detail across every brand project including MOF’s own. Her ambitions for the business are rooted in propelling both the work and the brand itself to unprecedented heights, infusing each project with sophistication and elegance and shaping MOF into an ever-prominent symbol of creativity and distinction within the luxury brand arena.


To unwind, Nicole finds solace in the world of reality TV – the perfect way to detach from the daily grind and reset for a new day of craft. 

Expert in These Subjects

  • Brand Identity Development
  • Creative Direction
  • Visual Cohesion Strategy
  • Collaboration with High-End Brands
  • Team Leadership and Management
  • Consumer Engagement Strategies
  • Project Management
  • Brand Strategy Consultation
  • Cross-Functional Team Coordination



Industry Recognition

  • Dean's List for 4 Consecutive Years at Pratt Institute
  • Pratt Circle Award, New York, 2018 (Top 5% of Graduate Class)
  • Visual Communication Masters at RCA
  • Small Agency of the Year Award, Ad Age at Yard NYC, 2018 & 2019
  • 'Emerging Creative' Award, Design Indaba 2019, South Africa
  • Visual Art Exhibitions in Cape Town, New York, and London
  • “Extraordinary Alien” Status (O-1) in the USA, 2018 & 2021