Revitalising Aman’s digital properties to match the marque’s rarefied luxury experience
Aman has been redefining the standard of luxury hospitality for over three decades, combining storied architecture, quietly luxurious design and coveted seclusion in destinations the world over. Founded by Adrian Zecha in 1988, his first resort — Amanpuri in Thailand — was originally a private second home, to be enjoyed by Zecha’s loved ones. Since then, the collection has expanded to embrace 35 sanctuaries and counting across 20 countries and 4 continents.
From Marrakech and the Caribbean to Venice and New York, Aman’s portfolio of properties have collectively come to represent a remarkable experience for the discerning traveller; one that’s “discreet, expansive, and intimate, with a full-bodied approach to wellness and an almost chameleon-like ability to adapt to the surrounding landscape.”
With lots happening – including a change in management and a phase of rapid expansion – Aman engaged Matter Of Form in 2014 to devise a global digital transformation for all of its properties as the first chapter in their overarching redevelopment plan.