Designing a distinguished future for one of the world’s greatest retailers.
2022 - Present
A titan of retail in South East Asia with a growing luxury presence in Europe, Central Group is universally respected for their work in rapid retail development and now own a collection of landmark department store chains such as Selfridges, Rinascente, Globus and KaDeWe.
Thanks to emerging digital marketplaces and competition from social platforms, Central has turned their investment towards digital capabilities — omnichannel commerce in particular — to recapture audience attention spans and wallet share.
To help them win the digital game, the newly minted team at Central sought us out for design support and strategic insights on customer behaviour and market trends relevant to Central, their flagship department store; and Tops, the group’s Thai supermarket chain.
Refined Insights for Nuanced Audiences
A Vision With Value