Augmenting through the line commerce & content services for a fast growing, disruptive venture leading its category.
2019 - Present
We’ve worked with FLOWERBX for two years, a thriving and fast growing luxury florist that’s gaining global recognition for being the pick of the bunch in a category full of new digital players. The business sets themselves apart through their chic single variety style of bouquets and ‘cut-to-order’ model, which allows customers to get only the freshest of flowers. Their reputation has enabled them to grow quickly into 24 countries across Europe and take the West and East Coast of the US. A huge accomplishment for a brand that’s only six years old.
This rapid rate of development requires coherent design thinking. Matter Of Form acts as FLOWERBX’s strategic design partner, helping them to bring order to their online customer experience by zooming out and looking at how brand, technology and UX work together to deliver their business objectives - a fun and challenging task when the product is so location and time dependent.