Democratising access to investment opportunities in African agriculture.
2013 - 2015
Matter Of Form were briefed by the World Economic Forum and the New Partnership for Africa’s Development (NEPAD) to digitise and automate the Grow Africa initiative, further democratising African’s access to agricultural funding; in support of the Comprehensive African Agricultural Development Programme (CAADP).
With over 20 different stakeholder typologies, the initiative was highly complex and politically charged, with everyone from rural farmers in Rwanda to the White House wanting to have an input. In an effort to try and satisfy all stakeholders, the Grow Africa proposition had become diluted and difficult to understand. Because of this, the team were struggling to capitalise on opportunities and work together effectively, and as a result, communication and morale were at an all time low.
The Strategy: to change the Landscape.