Retail & eCommerce

A Brand, Design & Digital Agency deeply rooted in the retail sector, Matter Of Form knows what it is to architect timeless luxury for some of the world’s finest names. 

From world-famous department stores to innovative skincare and opulent homewares, our work in retail dots the globe; each marque a delicate balance of bold thinking and thoughtful design.


Gone are the days when the U/HNW could be neatly slotted into a one-dimensional persona. Sharing a wealth bracket can’t reconcile every other facet of identity, and in a world where what we buy reveals what we value, brand equity in luxury retail and ecommerce has never been more relevant. 

Retail’s ultimate challenge isn’t how brands can hide the fact they’re selling something, it’s how to imbue a product with such storied value that a person has to have it – both as an experience and as an extension of who they are, whether it’s a car, a fragrance or a colourful cast iron pan.

That’s why we balance our bold thinking with a focus on conversion, throughout brand development, design and innovation. Because while the bounds of creativity are endless, it’s boring coming up with ideas that don’t work. 


A collection of our most vibrant features and strategic thinking, from regular editorial pieces to monthly reports and timely whitepapers – thoughtfully curated for retail's most ambitious brands.
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