A multi-year digital experience and marketing partnership with The Rug Company.
2018 - Present
The Rug Company have been pioneers in delivering luxury contemporary rugs, combining the ancient art of rug making with design collaborations with iconic fashion houses such as Vivienne Westwood, Alexander McQueen and Paul Smith.
The business approached Matter Of Form to help reposition the organisation as a luxury lifestyle brand to coincide with its 20th anniversary. They wanted to be able to offer a seamless, engaging experience to customers both on and offline. The website had to be brought to the very heart of the global customer experience, while dramatically increasing conversion and online sales.
We were asked to revitalise the brand and online presence, through brand strategy, UX, design and technical build. The digital experience was designed in a way to deliver a sense of trust and ease, which is important as the products have a high price point (£100k plus in some instances).
Revenue Increase Online