From a sprawling concept to a precise, thoughtful experience.
Spanning five hotels and three natural worlds, Sani has carved out a sanctuary along the Aegean coast where possibilities are endless.
They’re an escape located across forests, seas and wetlands, each hotel offering a singular experience but strung together by Sani’s spirit, setting and service. It’s a distinctive proposition that needed to be matched in branding, positioning and design, to not only alleviate confusion around their concept but bring together the right guest with the right resort for them.
Our work needed to highlight the prominence of Sani’s offering — its nuances and breadth in an oversaturated market — across digital, content and the end-to-end guest experience.