Creating a more premium proposition, and shifting focus back to direct-to-consumer.
2017 - Present
Ecommerce Awards 2020 – Fashion & Beauty
MOF’s relationship with Tangle Teezer began years ago. The brand had over indexed on their retail network, eroding margin.
It was clear the Tangle Teezer brand experience needed to offer a point of difference to its audiences; think: interesting and educational product information, influencer endorsement; styling tips.
We also needed to find that one key point of difference; giving customers a reason to buy direct. And buy again.
Increase in transactions
Increase in average basket
Increase in conversion
MOF balance bold creativity and commercial acumen. Importantly, they aren’t afraid to push back, challenge what we brief. The result is a true partnership that’s spanned years.