Translating the Vashi in-store experience for a digital-first audience.
2019 - Present
Having been in jewellery for over 20 years, Vashi Rodriguez wanted to bring something fresh, contemporary and inclusive to the industry with his eponymous jewellery brand.
Inviting the customer to collaborate, the brand’s concept is centred around creating meaning in gifting an item that has been co-created by the gift giver. With maker’s studios available to customers in stores, the Vashi team wanted to ensure the digital experience of making a piece of jewellery for a loved one was also translated online.