Reimagining YPI - developing a suite of tools for brokers to create new revenue streams.
2017 - 2019
Yachting Partners International (YPI) is one of the world's leading and longest established yachting companies, part of the BRS Group. Founded more than 45 years ago, YPI offers yacht chartering services, crewing services as well as yacht financial, insurance, compliance and technical support.
YPI approached Matter Of Form to help position the brand for a newer and more digitally astute generation and to help them become world leaders in yachting data and content.
The Matter Of Form UX and strategy teams spent time on-site with the company's C-Suite in Monaco, working closely with their newly enlisted marketing department to better understand the business and its goals. We chartered their brand assets and marketing material, devising a vision for how digital services could augment the human sales approach. We wanted to help YPI take their exceptional service further, using digital as a mechanism to deliver value well past an initial sale or agreement.