What The Luxe S5E1: What Makes a Brand a Home? With Adelina Wong Ettelson, Global Head of Residences Marketing at Mandarin Oriental

1 May 20252 Min Read

Anant Sharma speaks with Adelina Wong Ettelson, Global Head of Residences Marketing at Mandarin Oriental, about the shifting expectations of today’s luxury homeowner—and what it takes to translate a world-renowned hospitality brand into meaningful, livable spaces.

Podcasts

Published by:

MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.

RECENT EPISODES

MOF Team

What The Luxe S4E12: From Commodity to Community — The Value of Provenance, with Sarah Vachon of Citizens of Soil

2 min read

MOF Team

What The Luxe S4E11: Designing Beyond Trends: Maria Grachvogel on Durable Luxury

2 min read

MOF Team

What The Luxe S4E10: Owning the Horizon: Inside the World of Luxury Yachting with Anders Kurtén, CEO of Fraser

2 min read

View All

Home

News & Views

What The Luxe S5E1

Matter Of Form Awarded in Campaign’s Best Places To Work 2024

Transforming Luxury Into Legacy: Why ‘Timeless’ Is Always Our Goal

What The Luxe S5E1: What Makes a Brand a Home? With Adelina Wong Ettelson, Global Head of Residences Marketing at Mandarin Oriental