Luxury Brand Development

Developing and refining a timeless luxury brand is vital to even the most established names. We do so through a framework balancing brand & conversion, with precision and without pretension, to cut through the noise and carve out a place in the mind.


Why do some brands fade, whilst others become timeless?

It’s because timeless brands are guided by a founding spirit - a strong idea that sits at its core, enabling the business to adapt to change with authenticity.

We help brands to find, define or refine these ideas. And we do it with an understanding of how these distinctive thoughts should lead to distinctive experiences across touchpoints. We do it with a level of design craft that connects with discerning customers. and we do it by involving key stakeholders in the creation of the idea, so everyone can get behind it.

Black and White Lion up close for Wilderness branding project

Brand Development / Wilderness

Our Brand Work

We select our partners because they want to move the needle, pushing their sectors forward whilst defining culture and category.

Our Brand Development Process


Brand Immersion

Understanding what makes you tick through research, interviews & workshops reviewing the market before developing early brand territories.


Brand Strategy

Developing your unique positioning, values, personality and manifesto by which you will live and breathe.


Naming & Verbal Identity

Choosing the perfect name to embody your new brand while developing a tone of voice and messaging hierarchy that will resonate with your target audience.


Visual Identity

Defining, directing and developing a refined visual look & feel, creating every asset you'll need to launch and expand your brand.


Brand Collateral Design

Applying your new visual identity to impactful brand materials, from print assets to private jets.


Brand Media

Directing, producing, refining and delivering any final media assets, from short-form video content and photography to art directed campaigns.


A selection of vibrant thinking and brand insights across every luxury vertical, from editorial pieces to monthly trend reports.
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