Design What's Next
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Luxury Commentary

Our Take on Quiet Luxury: Siren Song or White Noise?

When your SEO partner directs you to write a piece on quiet luxury, you write it. But rather than an ode to understated sartorial elegance, we question whether quiet luxury is worthy of the noise.

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Design

Adult Playgrounds: What Wellness Can Learn From Gambling

Walking through the principles of gambling and casino design, our team tie two seemingly disparate ideas together to demonstrate why brand and experience must go hand in hand, no matter the sector we’re playing in.

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Trends & Insights

Hacking Longevity in Wellness Hospitality

Unpicking longevity drivers and the cohorts they push within a wider reconnaissance of wellness hospitality.

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Design

Four Apps Designed To Add Brand Value

In a world where luxury meets the touchscreen, apps have become a VIP pass to an exclusive community hosted by high-end brands. Forget going beyond the velvet rope – in our digital age, luxury brands should be leveraging mobile apps to turn smartphones into a front-row seat to experience.

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Luxury Commentary

A Return To Crafted Luxury

As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has returned to the fore of commerce and culture.

HOSPITALITY TRENDS

Trends & Insights

Six Surprising Shifts Shaking Up Hospitality & Tourism

Rounding up half a dozen trends taking shape in travel, from the heartwarmingly wholesome to borderline bizarre, to spark some creativity in your brand’s right-brain thinkers.

Gaming X Luxury

Luxury Commentary

Luxury X Gaming: All’s Fair in Love & Warcraft

Despite being the world’s largest media category valued at $336 billion, the gaming sector is often overlooked by luxury with ‘innovation’ relegated to branded skins and avatars. On a deep dive into the gaming opportunity, MOF’s Head of Marketing Juliet Watkin-Rees ventures into the space to capture a five-point plan for brands wanting to level up their strategies.

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Luxury Commentary

The Poetry of Perceived Value

Our thoughts on provenance, price points and the push and pull of perception in creating value.

Dr Martens

Retail

Future State Design

Zaha Hadid Architects

Architecture

Brand Development

/

Experience Transformation

Bo Tree

Hospitality & Travel

Experience Transformation

Hotel Arts Barcelona

Hospitality & Travel

Brand Development

62Nord

Hospitality & Travel

Experience Transformation

/

Brand Development

AmaWaterways

Hospitality & Travel

Experience Transformation

Ampersand Health

Health & Wellness

Brand Development

/

Experience Transformation

Apes Hill

Hospitality & Travel

Brand Development

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Experience Transformation

/

Future State Design

Aqua Expeditions

Hospitality & Travel

Brand Development

Arijiju

Hospitality & Travel

Experience Transformation

Banham Security

Real Estate

Brand Development

/

Experience Transformation

/

Future State Design

Dr. Barbara Sturm

Retail

Brand Development

/

Experience Transformation

Ben Bridge

Watches & Jewellery

Brand Development

Bird Group

Real Estate

Brand Development

BluRock

Hospitality & Travel

Brand Development

/

Experience Transformation

Breitling UK

Retail

Brand Development

Dr Martens

Retail

Future State Design

Zaha Hadid Architects

Architecture

Brand Development

/

Experience Transformation

Accor

Hospitality & Travel

Brand Development

/

Experience Transformation

/

Future State Design

Bo Tree

Hospitality & Travel

Experience Transformation

Hotel Arts Barcelona

Hospitality & Travel

Brand Development