Our Take on Quiet Luxury: Siren Song or White Noise?

When your SEO partner directs you to write a piece on quiet luxury, you write it. But rather than an ode to understated sartorial elegance, we question whether quiet luxury is worthy of the noise.

Adult Playgrounds: What Wellness Can Learn From Gambling

Walking through the principles of gambling and casino design, our team tie two seemingly disparate ideas together to demonstrate why brand and experience must go hand in hand, no matter the sector we’re playing in.

Hacking Longevity in Wellness Hospitality

Unpicking longevity drivers and the cohorts they push within a wider reconnaissance of wellness hospitality.

Four Apps Designed To Add Brand Value

In a world where luxury meets the touchscreen, apps have become a VIP pass to an exclusive community hosted by high-end brands. Forget going beyond the velvet rope – in our digital age, luxury brands should be leveraging mobile apps to turn smartphones into a front-row seat to experience.

A Return To Crafted Luxury

As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has returned to the fore of commerce and culture.

Six Surprising Shifts Shaking Up Hospitality & Tourism

Rounding up half a dozen trends taking shape in travel, from the heartwarmingly wholesome to borderline bizarre, to spark some creativity in your brand’s right-brain thinkers.

Luxury X Gaming: All’s Fair in Love & Warcraft

Despite being the world’s largest media category valued at $336 billion, the gaming sector is often overlooked by luxury with ‘innovation’ relegated to branded skins and avatars. On a deep dive into the gaming opportunity, MOF’s Head of Marketing Juliet Watkin-Rees ventures into the space to capture a five-point plan for brands wanting to level up their strategies.

The Poetry of Perceived Value

Our thoughts on provenance, price points and the push and pull of perception in creating value.