
Luxury Commentary
Transforming Luxury Into Legacy: Why ‘Timeless’ Is Always Our Goal
Luxury Commentary
We’re a business fixated on the idea of ‘form’. The principle that the concept of a thing, if powerful enough, can last well beyond any single shape it may take. It’s why we challenge words like luxury and instead talk about ambitions of timelessness.

News
Walpole Appoint MOF as an Associate Partner to Bring Innovation & Digital Insights to Members
News
We’re proud to announce our partnership with Walpole – the UK’s official sector body which promotes, protects and develops British luxury.

News
Matter Of Form to Sponsor Aspiring Digital Creatives for Experience Haus’ User Experience Design Bootcamp and a Summer Internship Opportunity
News
Following last year’s huge success, Matter Of Form is proud to re-launch our sponsorship programme for ambitious young creatives looking to break into user experience design.

News
Matter Of Form partner with leading Swiss Hotel Management School to deliver cutting-edge modules to the next generation of hoteliers.
News
Swiss Hotel Management School (SHMS) is one of the world’s leading higher education hospitality schools - with an expertly curated programme of hands-on education to individuals pursuing a career in hospitality.

News
Matter Of Form awarded 'Campaign Best Place to Work 2022’
News
We are very excited to announce that we are one of Campaign’s Best Places to Work 2022 - one of 100 organisations awarded this year.

News
Matter Of Form Named as Luxury Communication Council’s Digital Agency Partner for 2023
News
We are delighted to announce our appointment as Luxury Communication Council’s trusted Digital Agency Partner for 2023, providing their esteemed members with strategic insight and digital consultancy over the coming year.

Luxury Commentary
Our Take on Quiet Luxury: Siren Song or White Noise?
When your SEO partner directs you to write a piece on quiet luxury, you write it. But rather than an ode to understated sartorial elegance, we question whether quiet luxury is worthy of the noise.

Design
Adult Playgrounds: What Wellness Can Learn From Gambling
Walking through the principles of gambling and casino design, our team tie two seemingly disparate ideas together to demonstrate why brand and experience must go hand in hand, no matter the sector we’re playing in.

Trends & Insights
Hacking Longevity in Wellness Hospitality
Unpicking longevity drivers and the cohorts they push within a wider reconnaissance of wellness hospitality.

Design
Four Apps Designed To Add Brand Value
In a world where luxury meets the touchscreen, apps have become a VIP pass to an exclusive community hosted by high-end brands. Forget going beyond the velvet rope – in our digital age, luxury brands should be leveraging mobile apps to turn smartphones into a front-row seat to experience.

Luxury Commentary
A Return To Crafted Luxury
As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has returned to the fore of commerce and culture.

Trends & Insights
Six Surprising Shifts Shaking Up Hospitality & Tourism
Rounding up half a dozen trends taking shape in travel, from the heartwarmingly wholesome to borderline bizarre, to spark some creativity in your brand’s right-brain thinkers.

Luxury Commentary
Luxury X Gaming: All’s Fair in Love & Warcraft
Despite being the world’s largest media category valued at $336 billion, the gaming sector is often overlooked by luxury with ‘innovation’ relegated to branded skins and avatars. On a deep dive into the gaming opportunity, MOF’s Head of Marketing Juliet Watkin-Rees ventures into the space to capture a five-point plan for brands wanting to level up their strategies.

Luxury Commentary
The Poetry of Perceived Value
Our thoughts on provenance, price points and the push and pull of perception in creating value.
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