Defining and growing the Apes Hill Barbados brand, from seed to strength
Apes Hill Barbados isn’t your average golf resort. Set 1000ft above sea level at one of the most remarkable high points in the Caribbean, Apes Hill is all about unmatched golf and laidback living.
With a course designed by the late Ron Kirby – an international legend in golf course architecture – and beautiful properties, Apes Hill Barbados is a truly unique place to call home. To spread the word, the young brand needed presence. Especially in digital spaces. More than that, they needed a refinement that puts Apes Hill Barbados front of mind for the exact people that make the community what is it: genuine, inclusive and down-to-earth.
Throughout Matter Of Form’s long-standing partnership with the Apes Hill Barbados team, our work has ranged from crafting the brand positioning, narrative and direction to transforming the Barbadian resort’s visual identity and digital experience, elevating content and everything in between. All driven by extensive market and audience research to help put Apes Hill Barbados on the map – as one of the best golf resorts and communities in the Caribbean.
The only elevated golf resort & community in Barbados – Where the golf is on a higher level but life’s always down-to-earth.
We do not perceive MOF to be simply our digital and brand marketing communications agency, rather we consider them to be an essential creative partner and a source of critical support as we navigate our brand and international marketing journey. Though they are located relatively far from us geographically, our two companies could not be closer – we cannot thank them enough for their dedicated service.