Putting down digital roots for a leader in down-to-earth luxury
Debuting over thirty years ago with The Halkin in London, COMO Hotels & Resorts have since become leaders in down-to-earth luxury and holistic wellness, now boasting a portfolio spanning seventeen hotels, four continents and every environment the modern luxurian could ever need.
From urban escapes to nature retreats, COMO’s properties all share the same values and form one collective purpose: to honour the spirit of place and the essence of universal wellness. It’s a quality felt in each of the brand’s destinations, each distinct in its own right, but not entirely captured in their digital experience.
To put down digital roots, COMO engaged Matter Of Form in 2021 to design and develop an online experience that feels like an extension of their already impressive brand.
Previously, the experience was convoluted. What should’ve been simple conversions, whether a restaurant reservation or spa treatments, would take the user on average eight clicks from homepage to completion, and ultimately saw just 0.23% convert.
Beginning with a total immersion into the brand and an audit spanning market research, discovery dives and search data to inform strategy and design — the project resulted in a dynamic digital experience, fully optimised and primed to revive the brand’s position as a rich storyteller and preserver of heritage.
Above all, COMO provides reassurance in your search for respite from a fast-moving world, so you can feel the joy of living in the present moment
After working with the brand for 25 years, this is the first time we have a website that allows us to express ourselves creatively in the passionate and exciting way that differentiates us from all our competitors. Something we have been able to do on every other platform but on our previous website. Now we have something we can all be proud of.