Transforming The Digital Experience of a High Street Icon
Best Fashion eCommerce 2020
2019 - 2020
As one of the high street's longest-standing contemporary shoe retailers, OFFICE is a business aware of the need to maintain a level of e-commerce excellence. An awareness which becomes sharper with the knowledge that their digital channels account for over £100M in annual turnover and counting.
Engaged by the brand in 2019, our work laced together strategy, UX, interface design and creative direction to overhaul the digital experience, transforming a flat, frictionless e-commerce site into a digital flagship fully reflective of OFFICE’s stylish repertoire.
In just three months, we crafted a full repositioning of the brand complete with value proposition, core principles, an ambitious mission and a dynamic experience that delivered delight agnostic to device. As well as significantly increasing conversion, traffic and digital turnover at speed – solidifying OFFICE’s place at the forefront of fashion, online and on the high street.
DIGITAL TURNOVER GROWTH
RISE IN TRAFFIC
For those who take risks to get ahead of ‘what everyone is wearing, OFFICE is the forerunner to footwear fashion, enabling you to find emerging styles others will come to envy.
We've worked with Matter Of Form for brand and content as well as complex UX, technology delivery and optimisation. They are wonderfully flexible, adapting their team and process to augment into ours perfectly. Overall, they have a perfect mix of left and right brain thinking.