Delivering a beautiful forward-thinking eCommerce experience, with a ruthless commercial focus.

Revitalising the brand and digital commerce experience for OFFICE.

Engagement

2019 - 2020

The Challenge

We revitalised the online customer experience for OFFICE, one of the high streets oldest contemporary shoe retailers. The digital channel accounts for over £100M in annual turnover and is an increasingly important source of revenue, so it was crucial that the new brand experience didn’t cause a drop in sales.

A key UX challenge was to disassemble the information architecture, creating an improved, data-driven product taxonomy that needed to account for over 50 brand partnerships as well as in house products in order to boost personalisation, merchandising and discoverability.

Office Lifestyle

+20%

Conversion

+112%

Traffic

163%

Digital Turnover Growth

We've worked with MOF for brand and content as well as complex UX, delivery and optimisation. They are wonderfully flexible, adapting their team and process to augment ours perfectly.

CEO, OFFICE

Matter Of Form worked with the company to reposition the brand with a more customer-centric brand strategy, deliver updated assets such as value proposition, mission, values and brand personality, and completely redeliver their eCommerce experience.

A key UX challenge was to disassemble the information architecture, creating an improved, data-driven product taxonomy, that (amongst other things) needed to account for over 50 brand partnerships as well as in-house products.

Art-direction and a refreshed visual language was updated and executed through a complete new overhaul of the website design. MOF worked in an agile fashion, capitalising on deep technical product management expertise to deliver the project at pace.