Revitalising the brand and digital commerce experience for OFFICE.
Live Site
Engagement
2019 - 2020
The Challenge
We revitalised the online customer experience for OFFICE, one of the high streets oldest contemporary shoe retailers. The digital channel accounts for over £100M in annual turnover and is an increasingly important source of revenue, so it was crucial that the new brand experience didn’t cause a drop in sales.
A key UX challenge was to disassemble the information architecture, creating an improved, data-driven product taxonomy that needed to account for over 50 brand partnerships as well as in house products in order to boost personalisation, merchandising and discoverability.

+20%
Conversion
+112%
Traffic
163%
Digital Turnover Growth
We've worked with MOF for brand and content as well as complex UX, delivery and optimisation. They are wonderfully flexible, adapting their team and process to augment ours perfectly.
OFFICE, CEO
