Product & Service Innovation

Exceptional experiences have the power to change business. We craft every point of interaction beautifully, using behavioural insight to develop brands that delight customers.


Our clients’ brands appeal to the most discerning people on the planet. We help them to invent, augment or reimagine experiences for these audiences: ones that bridge the gap between digital & physical.

Innovating in this space requires a deep understanding of people’s lives, tastes and expectations paired with an incredibly high standard of craft. more than this, it requires creative vision.

It’s why we don’t just focus on ‘fixing pain points’. We innovate to add value.

With our Brand Interactions™ process, we map clients’ end-to-end experience; pinpointing areas for innovation, asking ‘what if…?’ and ‘so what…?’ to break the echo chamber and develop category-defining ideas. All backed by a robust and iterative delivery approach that gives clients the confidence to execute.

Underside of large boat hanging above the water with bronze propellers

Product Service Innovation / YPI


We select our partners because they want to move the needle, pushing their sectors forward whilst defining culture and category.


A selection of vibrant thinking and CX insights across every luxury vertical, from editorial pieces to monthly trend reports.
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