Portrait of Anant Sharma, Founder & CEO of Matter Of Form

Anant Sharma

CEO of Matter Of Form

Meet Anant Sharma




Anant has spent the last 14 years leading Matter Of Form — a Brand & Experience Design Consultancy partnering with timeless luxury brands, from Accor and Zaha Hadid Architects to Belmond, Diageo and Aman.




A futurist, innovation enthusiast and keen advocate of developing meritocratic cultures that promote ideas and learning, Anant is also a dedicated teacher and student of behavioural design; exploring what drives us to do the things we do.
It’s a fascination he brings to all ventures; including co-ownership of design thinking school Experience Haus, lecturing as an adjunct professor in branding, CX and innovation at EHL, public speaking engagements from Walpole to Inhorgenta and Matter Of Form’s own podcast What The Luxe — designed to elbow traditional notions of luxury, instead reframing timelessness as the relentless pursuit of craft.



Expert in these Particular Subjects

  • Design
  • Branding
  • Luxury
  • Leadership
  • Digital Innovation
  • CX
  • Strategy




Industry Recognition

  • Member Board of Trustees, Crafts Council (2023)
  • Adjunct Professor, MBA, EHL 
  • Judge The Webby Awards 
  • Judge The Lovie Awards
  • Campaign Best Places to Work (Multiple)
“We see CX as the choreography of the customer. It’s an emotional journey that builds sense of value, never happening all at once. And that’s something a lot of brands miss.”
Anant Sharma, CEO, Matter Of Form