Rooting a new brand in connection, with people, place and planet
The first property in the portfolio of luxury hotel collection Place III Hotels, The BoTree stands where Marylebone, Mayfair and Soho meet. A five-star hotel in both luxury and location, blending vibrant design with a conscious ethos, for those who seek a sense of belonging in the places they explore.
As a new venture, the Place III team approached Matter Of Form to define and develop a distinctive brand identity for what The Standard would later call “Central London’s newest and ritziest hotel.” Our brief was to conceive a brand that turns locals into friends and returning guests into neighbourhood familiars. A brand that stands for connection between people, place and planet.
From initial engagement to the grand opening, our partnership with The BoTree was a joy and truly reflective of the modern luxury guest.
For those who seek a sense of belonging in the places they explore, The BoTree is a contemporary hotel which stands where Marylebone, Mayfair and Soho meet, Offering conscious luxury and inspiring connection between people, place and planet.