Shifting focus from sky to sea.
#saveoursuperoceans
The Engagement
2018 - Present
The Challenge
Despite being known for aviation, Breitling operates across three key worlds - land, sea and air. Our goal was to help Breitling build awareness outside of aviation and elevate their brand association with the ‘sea’ world.
We put together a creative social campaign which legitimised their presence in the space and created a point of difference from other watch brands operating in the market.
01 / 04
We launched the #SaveOurSuperoceans campaign and put together a Breitling UK ‘Surfer Squad’, featuring the best of British surfing talent.
![](/media/xv3ndfto/breitling-surf-andrew-01-6-10293.jpg?rmode=crop&rxy=0.5338345864661654%2C0.5056095436246152&width=1100&height=1365)
Team casting.
![](/media/s54fshvt/breitling-running-surf.png?rmode=crop&width=1100&height=1365)
Life beyond the campaign.
![](/media/evipmz12/breitling-video-cover.png?rmode=crop&width=1200)
![play](/Play.png)
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