Shifting focus from sky to sea.
2018 - Present
Despite being known for aviation, Breitling operates across three key worlds - land, sea and air. Our goal was to help Breitling build awareness outside of aviation and elevate their brand association with the ‘sea’ world.
We put together a creative social campaign which legitimised their presence in the space and created a point of difference from other watch brands operating in the market.
We launched the #SaveOurSuperoceans campaign and put together a Breitling UK ‘Surfer Squad’, featuring the best of British surfing talent.
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Life beyond the campaign.