Dr. Barbara Sturm
2019 - Present
Dr. Barbara Sturm are a highly successful, high growth skincare brand with an almost cult following across the globe. They had a disparate set of sites on different technologies, costing them flexibility and agility - which ultimately meant they couldn’t grow revenue and improve how they engaged customers in their different markets.
We consolidated Dr Barbara Sturm’s successful eCommerce channel onto BigCommerce in under three months and have continued to work with them to integrate an array of new technologies in order to deliver a category leading experience and highly efficient operating and marketing model.
We worked closely with the senior management team at Dr Barbara Sturm before we started the project to translate the vision for the business into a pragmatic technology strategy that would take them into new markets.
Enabled by great success with social media, the business was growing fast in North America and they needed an approach that would help them grow customers in this market, whilst serving their established European customers in a better way.
From a behind the scenes perspective, this required us to advise the business on how to improve all their operational processes, from orders through to logistics, and from clicks to ongoing customer communication.
We codified this into a technology roadmap, with BigCommerce taking the centre stage. We picked BigCommerce for its speed and ease of setup, the simplicity at connecting other technology solutions and its strength in international commerce.
We delivered the first launch of the site in under three months. This included integrations with 30 different systems, which control different elements of the customer experience or eCommerce operations. This was enabled through the ‘composable commerce’ approach that is baked into BigCommerce’s architecture and via a customisable middleware, that was built on Laravel.
We also adapted the site to reflect elements of the in-store experience, such as the Routine Finder, which allows customers to build a skincare routine from multiple product categories that suits their needs.
Ultimately, all this meant we doubled conversion rate, increased online revenue by 160% and enabled North America to account for 66% of sales.