Architecting a future-first platform for a leading source of trends intelligence
A leading intelligence agency looking past the now, Stylus are a family-owned business that uncovers trends, data and insights to connect the dots for forward-thinking brands, strategists and entrepreneurs.
They work across culture, business and design, becoming a sixth sense for businesses at crucial crossroads in curious and rapid markets. Unsurprisingly, Stylus is highly respected among its clients, already trusted by hundreds of the world’s leading brands, agencies and businesses. But they’re an ambitious lot. Wanting to be recognised in the industry beyond established clientele, to have a reach that stretches to the very edges of industry and help to build better futures wherever they can.
As Stylus’ key product offering, their vast catalogue of content deserved an elevated platform that did their intelligence work justice – balancing an easy-editorial style read with dynamic digital features. The original members' interface had become out-of-date and fell short of competitors, falling ironically behind the times for a team of futurists. Stylus needed a new platform to match their intent, developed with tech that can flex to business needs, enabling growth and sustaining esteem – whilst seeing an increase in membership renewal.
Across an 18-month project, Matter Of Form delivered a full redesign and new platform, providing Stylus with a new foundation to grow from under-the-radar into a league of their own, where membership is coveted by strategists across every vertical.